REI blew the retail world’s mind in 2015 with an #OptOutside campaign that closed all REI stores’ doors on Black Friday. The outdoor gear retailer’s latest trick isn’t nearly as radical, but it’s still cool. If you buy any of the 36 items in the REI National Park Service Centennial Gear lineup, the co-op will donate 10 percent of the proceeds to the National Park Foundation.
The National Park Service’s (NPS’) centennial celebration has given the outdoor industry a common rallying cry for 2016 promotions. Ain’t nothing wrong with that. In some respects, it gives consumers a chance to see just how creative our favorite outdoor gear and apparel companies truly are. The REI National Park Service centennial gear promo is a bit different, though, because it spans a variety of brands.
The limited-edition NPS-branded gear includes commemorative packs, tents, trekking poles, hammocks, patches and T-shirts. And while REI-branded products are certainly in the mix, so are items from CamelBak, Coleman, ENO, Pendleton and Osprey. You can see the full range of 36 products at this link.
REI will donate 10 percent of its 2016 proceeds from the sale of those 36 items to the National Park Foundation (NPF). The NPF is the official charity of America’s national parks. It uses all funds raised to support and enrich America’s 400+ national parks and their programs.
If you’re not into buying “stuff,” you can still participate in REI’s fundraising promo. The co-op will also donate 10 percent of its 2016 proceeds from all “America the Beautiful” Annual National Parks Passes sold at REI.
In addition, the retailer is donating 10 percent of the retail price for each REI Adventures’ national park trip purchased through the end of 2016 to the NPF.
REI first announced its involvement in the 100th birthday of the National Park Service last March, which kicked off with #FindYourPark, a public awareness campaign.